What a ridiculously infrequent blog (if that’s even a word anymore). Oh lordy, I wish I didn’t just google that. I found out that blogging has now ‘evolved into something bigger than itself. It’s part of a larger picture, one called content marketing’. How typical of markets to hijack a good idea and try to wreck it while wringing out a dollar.
The ‘good idea’ is to use writing as expression, catharsis, creativity, connection, information sharing and problem-solving. Sometimes for its own sake, for the sheer joy and fulfilment of it. To call ‘content marketing’ a ‘larger picture’ than blogging is the ultimate delusion. It’s the marketing of marketing. Of stealthy theft and smooth coercion. Too strong? Let’s leave it at persuasion. (I studied marketing at uni a million years ago. Do I sound bitter?)
So write away everybody, get it all down with expectation of nothing but its own reward. Writing is the greatest gift, the best thing that humans have ever devised. Hmm, fire, cooking and red wine are pretty good too, but no, I stand by writing. The best!